Albert Serino: Redefining Outdoor Lighting Design Across South Florida

In the ever-evolving world of outdoor lighting, few names command the same respect and admiration as Albert Serino, co-owner and driving visionary behind Lume by Masick. With over two decades of experience in the landscape and illumination industry, Serino has dedicated his career to one core belief — that exceptional lighting doesn’t just brighten spaces, it transforms them.

From the quiet suburbs of Palm Beach to the luxury estates of Boca Raton, his work continues to redefine how light interacts with architecture, nature, and emotion.



A Visionary Collaboration: Building Upon Legacy

Founded in 1994 by Bobby Masick, Lume by Masick began as a small family-run landscaping business before pivoting exclusively to lighting in 2008. When Albert Serino joined forces with Masick in early 2024, the partnership sparked a new era of growth and creativity for the brand.

Together, they combined 40 years of collective expertise to deliver refined, innovative lighting solutions that seamlessly merge function with artistry. Under Serino’s guidance, the company has embraced modern technologies, eco-friendly systems, and design-driven principles that cater to Florida’s unique environment.

Light as an Art Form

For Albert Serino, lighting is not simply about visibility — it’s about atmosphere, storytelling, and emotion. Each project undertaken by Lume by Masick is approached as a curated experience, carefully balancing aesthetic elegance with technical precision.

Serino’s team employs techniques such as shadow play, grazing, and layering to sculpt spaces that evoke warmth, comfort, and sophistication. Whether illuminating tropical gardens, waterfront patios, or luxury driveways, the results speak for themselves — captivating compositions that feel alive at night.

This commitment to artistry has made Lume by Masick the go-to name for homeowners and designers seeking a signature touch of brilliance.

A Growing Legacy Across South Florida

The impact of Serino’s leadership is evident in the numbers. Lume by Masick proudly serves thousands of satisfied clients:

  • Over 2,000 installations in Boca Raton

  • Nearly 2,700 custom lighting systems in Delray Beach

  • More than 2,100 projects completed in Palm Beach

Each installation reflects not just technical mastery but a dedication to building trust, beauty, and long-term value.

In every community, Serino’s vision resonates — to create illuminated environments that harmonize nature, architecture, and lifestyle.

Craftsmanship, Durability, and Design

One of Serino’s greatest strengths lies in his commitment to blending high-quality materials with sustainable technology. His company integrates durable fixtures, corrosion-resistant metals, and low-voltage LED systems designed to endure Florida’s coastal conditions.

Under his leadership, Lume by Masick has earned a reputation for delivering installations that look as good in ten years as they do the night they’re completed. Every light placement, beam angle, and shadow pattern is intentional — ensuring clients not only receive illumination but architectural harmony.

This obsession with quality is what continues to set Serino apart in an increasingly competitive marketplace.

Educating and Inspiring Future Designers

Beyond his work as a business leader, Albert Serino is also a mentor and educator within the lighting community. Through his speaking engagements and published insights, he shares design philosophy, sustainability principles, and project management best practices.

His writings on the Lume by Masick Medium page reflect his dedication to inspiring others to see light not as an afterthought, but as a core element of environmental design. He emphasizes that great lighting design starts with empathy — understanding how people experience a space emotionally, not just visually.

Shaping the Future of Illumination

Looking ahead, Albert Serino envisions a future where outdoor lighting becomes more interactive, sustainable, and art-driven. He continues to lead Lume by Masick into new frontiers, integrating smart technologies, energy-efficient solutions, and innovative aesthetics that complement modern living.

By combining timeless craftsmanship with forward-thinking innovation, Serino is ensuring that the company’s glow reaches far beyond South Florida’s borders.

Conclusion

Albert Serino’s journey with Lume by Masick is a shining example of how passion, precision, and partnership can elevate an entire industry. From his dedication to sustainability to his belief in light as a medium of expression, Serino has not only illuminated homes but also redefined what excellence means in outdoor design.

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